Route 66 officially turns 100 years old on November 11, 2026, and Uranus, Missouri is celebrating the Mother Road's biggest birthday all year long. Uranus Fudge Factory & General Store sits directly on historic Route 66 at 14400 Highway Z, St. Robert, MO 65584. Take Exit 163 off Interstate 44, roughly halfway between St. Louis and Springfield. We're open 8 AM to 9 PM daily. Whether you're driving the route for the Centennial or celebrating from your couch, here's what's happening in Uranus for Route 66's 100th, and how to get a piece of it shipped anywhere in America.
The U.S. highway system was approved on November 11, 1926, and a certain road running from Chicago to Santa Monica got the number 66. One hundred years, a hit TV show, a Nat King Cole song, and one Pixar movie later, the whole country is celebrating. The national kickoff happened right here in Missouri, where Springfield hosted the official Centennial launch on April 30, 2026, the anniversary of the 1926 telegram that proposed the route. Missouri isn't just on Route 66. Missouri is where Route 66 was born.
And Uranus is where it gets weird. In the best way.
The Biggest Day in the History of Uranus (So Far)
On June 11, 2026, Uranus had the biggest day in its history. Thousands of people rolled in as the 2026 HOT ROD Power Tour made Uranus a stop on its St. Louis leg. The Power Tour is the world's largest traveling car show, and this year it's celebrating 100 years of Route 66. The parking lot filled with everything from patina'd '54 Chevys to split-window VW buses to packs of touring Harleys, and the fudge counter never stopped moving.
Mayor of Uranus Louie Keen and Miss Tiffany Baker were proud to host the biggest crowd the town has ever seen, and that was just a warm-up. Every road-tripper, rally, caravan, and motorcycle club running the Mother Road this Centennial year: consider this your official invitation to Uranus.
What's Happening in Uranus for the Centennial
Centennial gear, stocked deep. We've loaded the store with a huge assortment of Route 66 gear and swag, especially official 100-Year Anniversary Route 66 merchandise. Signs, shirts, glassware, souvenirs, the works. If it says Route 66 on it, we've probably got it. If it says Route 66 Centennial on it, you'll want it now, because this stuff doesn't come back around for another hundred years.
Get your Route 66 Passport stamped. Collecting stamps along the Mother Road? Bring your Route 66 Passport into the General Store and we'll stamp it with our one-of-a-kind Uranus Route 66 Shield Stamp. Let's be honest: of every stamp in that passport, this is the one people will ask about.
Events all summer long. We'll be announcing Centennial events and fun things to do in Uranus throughout the summer and right up to the big birthday on November 11. Follow us on Facebook and our other social channels so you don't miss an announcement.
Can't Make the Drive? Uranus Ships Nationwide
You don't have to be on the Mother Road to celebrate it. Our Route 66 gifts collection, including the new Centennial merchandise, ships anywhere in the U.S. So does fresh fudge from Uranus, made by hand right here on Route 66. Free standard shipping on orders over $75 in the continental U.S.
Plan Your Centennial Stop
Uranus Fudge Factory & General Store 14400 Highway Z, St. Robert, MO 65584 Directly on historic Route 66 at Exit 163 off Interstate 44, roughly halfway between St. Louis and Springfield Open 8 AM to 9 PM daily Phone: (833) 4-URANUS, which is (833) 487-2687
While you're here: the Sideshow Museum, Uranus Ice Cream Co., the dinosaurs, the giant alien, and whatever else we've dragged into the parking lot since this post was written.
Driving the full route this year? The official Route 66 Centennial Commission keeps a national event calendar, and the Missouri Route 66 Centennial Commission covers everything happening in the birth state of the Mother Road. Put Uranus on the itinerary. You'll see the sign before you believe it.
Route 66 Centennial FAQ
When is the Route 66 centennial? Route 66 turns 100 on November 11, 2026. That's the anniversary of the day the U.S. numbered highway system was approved in 1926, and celebrations are running all across the route throughout 2026.
Is Uranus, Missouri a real town? Yes. Uranus is a real destination on historic Route 66 in St. Robert, Missouri, home to the Uranus Fudge Factory & General Store, the World's Largest Circus Sideshow Museum, Uranus Ice Cream Co., and a parking lot full of dinosaurs, aliens, and classic cars.
Where is Uranus on Route 66? Uranus sits directly on historic Route 66 at 14400 Highway Z, St. Robert, Missouri. Take Exit 163 off Interstate 44, roughly halfway between St. Louis and Springfield. Open 8 AM to 9 PM daily.
Is there special Route 66 Centennial merchandise? Yes. Uranus General Store is stocked with a large assortment of Route 66 gear, including official 100-Year Anniversary Route 66 merchandise, available in-store and shipped nationwide from uranusgeneralstore.com.
Can I get my Route 66 Passport stamped in Uranus? Yes. Bring your Route 66 Passport to the Uranus General Store and get it stamped with the one-of-a-kind Uranus Route 66 Shield Stamp.
Can I buy Route 66 gifts online from Uranus? Yes. The Route 66 gifts collection and fresh-made fudge both ship nationwide, with free standard shipping on orders over $75 in the continental U.S.
Louie Keen, Mayor of Uranus Louie Keen is the founder and Mayor of Uranus, Missouri, the famously funny stop on historic Route 66 in St. Robert. When he's not welcoming road-trippers to the Mother Road, he's dreaming up the next ridiculous reason to pull off at Exit 163.
Published: June 12, 2026 · Last updated: June 12, 2026
