When Mayor Louie Keen wanted to found his new empire, he started right at home in Missouri. They say misery loves company, but Louie knew that Missouri really loves a good joke—and even better fudge. So, he made a bold investment along historic Route 66 and opened the Uranus Fudge Factory on July 2, 2015.
Uranus Fudge Factory & General Store – Uranus, Missouri
Address: 14400 Hwy Z, St. Robert, MO 65584
Phone: 573-336-8758
General Store Hours: 8:00 AM – 8:00 PM (CST) daily
Putt Pirates Mini Golf Hours: 11:00 AM – 7:00 PM (CST) daily
Uranus Ice Cream Co. Hours: 11:00 AM – 6:00 PM (CST) daily
Uranus Sideshow Museum Hours: 9:00 AM – 9:00 PM (CST) daily
There's a Whole Lot to Do in Uranus
Our original Uranus is the one that started it all—the flagship store on historic Route 66, packed with fudge, oddities, mini golf, and good old-fashioned Uranus fun. Here's just a taste of what's waiting for you deep in Uranus.
Let us pack your fudge!
The Best Fudge Comes From Uranus
With over 15 flavors of fresh fudge to choose from, there's something for everyone. Stop by and let us pack your fudge!
Got the stroke for it?
Putt Pirates Mini Golf
Grab a putter and sink your balls into our putt holes. Got the stroke for it? You might just walk away with the legendary “I Conquered Uranus!” prize.
One lick and you'll go nutz!
Uranus Ice Cream Co.
Real, premium ice cream to cool you down. Remember, just one lick of Uranus and you'll go nutz!
Nobody does weird like Uranus
Uranus Sideshow Museum
P.T. Barnum tried to steal his thunder, but nobody does weird quite like we do deep in Uranus.
Did you even visit Uranus?
The Ultimate Photo Op
Earn your bragging rights. Snap a pic in front of our cheeky signs to show the world you explored somewhere this deep. After all, if you didn't post a picture on the internet, did you even visit Uranus?
Relish every bite
Big Wieners in Uranus
We serve 'em hot, plump, and ready to be stuffed into our fresh buns! Grab one with both hands, because we guarantee you'll relish every bite!
Burn off some energy!
Uranus Playground
Let the little ones launch into fun at our colorful Uranus Playground. With slides, climbing spots, and plenty of room to play, it’s the perfect place for kids to burn off energy while grown-ups take a breather. After all, even the smallest explorers deserve a big adventure in Uranus!
Heading down Historic Route 66? Here are the questions we hear most at the original Uranus in St. Robert—how to find us, what’s nearby on the Mother Road, and what makes the flagship the flagship.
Still stumped? Our Customer Care team is happy to help. Call or text 1 (833) 4URANUS (487-2687) or email fudgepacker1@uranusgeneralstore.com, and we’ll make sure you get the help you need.
Frequently Asked Questions
How do I get into Uranus from Interstate 44?
We’re super easy to slide into! Take I-44 to Exit 163 (the St. Robert/Waynesville exit), head south to Hwy Z/Historic Route 66, and take a right. You’ll see the glorious neon signs for Uranus in just about half a mile.
We’re visiting Fort Leonard Wood. How close is Uranus?
Uranus is practically in your backyard! We’re only a 10-minute drive from the Fort. Our fresh fudge and hilarious photo ops are the perfect way for troops, graduates, and their families to blow off some steam and have a good laugh.
Where exactly does Uranus sit on a Route 66 road trip?
Right in the sweet spot! Uranus sits squarely on Historic Route 66 in Pulaski County, roughly halfway between St. Louis and Springfield, MO. It’s the ultimate pitstop to stretch your legs, grab some grub, and explore Uranus.
What other Mother Road history is near Uranus?
There’s plenty to explore around our parts! Just down the road is the historic Devil’s Elbow bridge. As you cruise through the Ozarks, you can also check out the Route 66 Museum in Lebanon, the Cuba murals, Fanning’s giant rocking chair, and Meramec Caverns. But let’s be real; Uranus is the main event.
Is Uranus a real, incorporated town?
Uranus isn’t just a town; it’s a lifestyle! We are a massive entertainment destination located in Pulaski County. Mayor Louie Keen started building this roadside empire in 2015, and today, it’s the most visited, fudge-packed stop on the whole darn highway.
My RV is massive. Can I park it in Uranus?
Absolutely! Uranus is huge and can accommodate all sizes. Whether you’re pulling a giant trailer, driving a massive RV, or rolling up in a tour bus, our sprawling parking lot at 14400 Highway Z has plenty of room for you to pull in safely.
What else is there to do around Pulaski County after exploring Uranus?
Once you’ve sunk some balls at Putt Pirates and let our fudge packers load you up with treats, go get wet! Pulaski County is famous for gorgeous Ozark scenery, including floating, kayaking, and fishing on the beautiful Big Piney and Gasconade Rivers.
Is Uranus doing anything for the Route 66 Centennial in 2026?
You bet your sweet cheeks we are! 2026 is the 100th anniversary of Route 66. Because Uranus sits directly on the historic mother road in St. Robert, we are right in the thick of the biggest road trip party of the century.
What makes the original St. Robert Uranus so special?
While we love our Indiana outposts, St. Robert is the flagship Uranus. It’s where the magic started! It’s the only place you’ll find the Sideshow Museum, Putt Pirates mini-golf, the World’s Largest Belt Buckle, and the Funkyard playground all packed into one glorious destination.
Are there places to sleep and eat near Uranus?
Tons! Because St. Robert is a major hub for Fort Leonard Wood and I-44, there are dozens of hotels, motels, and restaurants just minutes from our back door. Book a room locally, grab a bite, and spend a whole afternoon enjoying everything Uranus has to offer!