By Alex Bradford Cobb | Published: 7-22-26 | Last updated: 7-22-26
Live from Uranus is a weekly 30-minute livestream show hosted by Alex Bradford Cobb and Ethan Bain, broadcasting every week from 8:00 PM to 8:30 PM EST on YouTube and TikTok. Every episode features three product sales and three live segments — and at least one person ends up blindfolded, spinning a wheel, or covered in something.
Watch Live from Uranus:
What Is Live from Uranus?
It's the official livestream show of the Uranus Fudge Factory & General Store — half shopping, half chaos, entirely from Uranus. Every week Alex and Ethan sell three products at live show pricing, run three segments that range from mildly scientific to moderately dangerous, and attempt to maintain professionalism for 30 minutes straight with mixed results.
The show airs every week without fail. It is never boring.
The Three Sales
Every episode features three featured products — one shirt, one fudge flavor, and one gift or trinket from the store. Live show pricing applies during the broadcast, so watching live is the way to get the deal.
Recent featured products have included the Fudge Packer Union tee, a pound of Blueberry Cheesecake fudge, and a Gas N Lube keychain in early July 2026.
If you missed the live show, the featured products are usually still available at full price at UranusGeneralStore.com. The fudge featured on the show ships fresh — orders placed before 7 AM CST Sunday ship Monday morning.
The Three Segments
Spin the Wheel
The show opens with a spin of the prize wheel. The prizes are not prizes in any conventional sense — past outcomes have included a haircut, being told to eat with no hands, and consuming a spicy peanut on camera. The wheel does not care. Alex and Ethan spin it anyway.
The segment sets the tone for the rest of the episode, which is useful because the tone is "anything can happen."
What's the Fudge?
A blindfolded taste test. Alex or Ethan — or both — are blindfolded and handed a Uranus product to identify by taste alone. It's usually fudge, but not always. The segment is considerably harder than it looks, which the hosts discover every single week.
The combination of genuine uncertainty and the commitment to guess confidently regardless of how wrong the guess is makes this the segment most clipped and shared after the show.
Find Uranus
A blind taste test with a different mission: given several versions of the same product from different brands — sodas, jerky, fudge, whatever's on hand — identify which one came from Uranus Fudge Factory. The segment is an honest test of whether our products hold up against the competition when nobody knows which is which.
Spoiler: we find Uranus most of the time. Not always.
Fudge Science
A rotating segment dedicated to fudge-related science experiments. The experiments are usually messy, occasionally destructive, and consistently educational in a way that would not be approved by any school science department. Past experiments have included Fudge on Fireworks and Hitting Fudge with our Cars.
The cleanup after Fudge Science is not filmed, but it does take place.
How to Watch
Live: Tune in every week at 8:00 PM EST on YouTube or TikTok. Watching live means you get the live show pricing on the three featured products.
On demand: Past episodes are available on the Uranus YouTube channel. Search "Live from Uranus" on YouTube to find the archive.
Notifications: Subscribe on YouTube and turn on notifications so you don't miss the start — the live show pricing on featured products is only available during the broadcast.
Shop Uranus Anytime
Can't make it to the live show? Everything at Uranus ships nationwide from UranusGeneralStore.com. Fudge orders placed before 7 AM CST Sunday ship Monday morning. All three store locations are open daily:
- St. Robert, Missouri — 14400 Hwy Z, off I-44 Exit 163. Open daily 8 AM – 8 PM (CST).
- Anderson, Indiana — 1423 W. 53rd St. Open daily 9 AM - 8 PM (EST).
- Richmond, Indiana — 6400 National Rd. E, I-70 Exit 156B. Open daily 9 AM – 8 PM (EST).
Frequently Asked Questions
What is Live from Uranus? Live from Uranus is the official weekly livestream show of the Uranus Fudge Factory & General Store, hosted by Alex Bradford Cobb and Ethan Bain. It airs every week from 8:00 PM to 8:30 PM EST on YouTube and TikTok, featuring three product sales and three live segments.
When does Live from Uranus air? Every week, 8:00 PM – 8:30 PM EST, on YouTube and TikTok.
Where can I watch Live from Uranus? On the Uranus Fudge Factory YouTube channel and on TikTok. Past episodes are available on YouTube on demand.
What happens on Live from Uranus? Every episode has three product sales at live show pricing and three segments: Spin the Wheel (a prize wheel where the prizes are questionable at best), What's the Fudge? (a blindfolded taste test), Find Uranus (a blind brand taste test), and Fudge Science (fudge-related experiments, usually messy). Three of those four segments appear each week.
Can I get the live show deals if I missed the show? Live show pricing is only available during the broadcast. The featured products are usually still available at regular price at UranusGeneralStore.com after the show.
Who hosts Live from Uranus? Alex Bradford Cobb and Ethan Bain.
Is Live from Uranus recorded? Yes — past episodes are archived on the Uranus Fudge Factory YouTube channel. Search "Live from Uranus" to find them.
Alex Bradford Cobb is a strapping young man who works for the Mayor in a semi-legal indentured servitude arrangement, similar to how Dubai was built, and possibly the pyramids. What works, works, and there’s no need to reinvent the wheel.
