It all started with a dream — and a dare. Our founder, Mayor Louie Keen, wanted to create a roadside destination that captured the spirit of old-school Americana: fun, family, and a good laugh. What began as a quirky pit stop for travelers has grown into a full-blown attraction with delicious fudge made fresh by hand every day. People come from all over the world just to say they’ve been to Uranus — and tasted the fudge that put us on the map.